Hand Vacuum Archive

Handful of vacuum make debut

Royal’s red, Eureka’s black and Bissell’s green cordless hand vacuums could be battling it out this summer at retail. Whether there’s enough room for all the newcomers to survive in this category, which has been dominated by Black & Decker’s 16-year-old Dustbuster, remains to be seen. The majors believe they can pick up sales in a a business that averages 3 million units a year. …

Manufacturers of hand-held vacuum cleaners are increasing

Manufacturers of hand vacs intend to clean up in the fourth quarter with sales spurred by memorable television, radio and print ads as well as clever in-store promotions. The Black & Decker Collector and Dustbuster series, Eureka’s Corvette Vac, Royal’s Dirt Devil and Hoover’s hand vacs are being promoted this fall in television and/or print ads. Ryobi’s hand vacs also are getting a lift with …

The handheld equation: vacs add power, features, gift appeal

AS THE HANDHELD VACUUM CATEGORY matures, growth opportunities lie in new prices that appeal to a broader range of consumers, new features that add value to hand vacs and lifestyle-oriented marketing to promote multiple purchases. Several manufacturers have introduced entry-level vacs to retail at $19.99 in an effort to expand distribution and spur more gift-oriented sales. At higher prices, tools on board and other special …